KnowlesTraining InstituteThailand
Lead Generation Training Course in Thailand
Stop chasing cold prospects. Learn to build automated lead capture systems, run targeted ad campaigns, score incoming prospects, and fill your sales pipeline with qualified buyers.
- Best forAll levels and teams
- DurationHalf day to 2 days
- LevelFoundation to intermediate
- DeliveryOn-site, virtual or venue
- CustomisableYes, to your goals
- FormatPrivate corporate
- Prospect CaptureFill your B2B sales pipeline
- Practical ApplicationTools you can use immediately
- Private Corporate DeliveryExclusively for your organisation
- Thailand CoverageBangkok and nationwide delivery
- Action-Oriented LearningLeave with a personal action plan
Need a fast shortlist?
See how the two days run and what each format costs.
Course snapshot
Course at a glance
The key facts HR, L&D teams and business leaders need before shortlisting this course.
- 12practical modules
- 2 days9 a.m. to 5 p.m.
- USD 289.97fees from, per participant
- 1,500+courses and lunch talks since 2010
Course name
Lead Generation
Primary capability
Multi-channel lead generation and scoring
Best for
Executives, team leaders, entrepreneurs, educators and recent graduates
Level
Foundation to intermediate
Delivery modes
On-site, virtual or at an arranged venue in Thailand
Typical duration
2 full days, 9 a.m. to 5 p.m. Also 60 minutes, half day or 1 day
Group type
Private corporate groups, only for your organisation
Customisation
Tailored to your industry, team and objectives
Certificate
Certificate of completion, where applicable
Course outline
A detailed course outline is available on request
Request itSample agenda
See how the two days run, session by session
View the agendaAbout this course
What is Lead Generation training?
Disconnected outreach wastes budget and rep time. This course provides practical tools to identify buyer personas, optimise landing pages, run localised ad campaigns, and nurture leads through automated sequences that drive real revenue.
By mastering lead scoring, SEO, and sales funnel optimisation, your team will align marketing spend directly with sales outcomes. Participants leave ready to launch multi-channel acquisition campaigns that deliver consistent qualified pipeline.
People with the right skills create brighter organisations and a stronger Thailand.
Key capabilities you’ll develop
- Audience ProfilingMap buyer personas using local data
- Funnel OptimisationIncrease landing page conversion rates
- Lead QualificationScore prospects to prioritise sales efforts
- Localised SEOBoost search rankings for target keywords
- Email NurturingAutomated sequences to warm up prospects
- PPC Campaign ManagementOptimise bidding strategies for paid ads
- Content StrategyProduce materials that drive prospect action
- Pipeline AnalyticsTrack conversion metrics across all channels
Should your team attend?
Is this the right course for your team?
Review your current customer acquisition metrics. These common pipeline bottlenecks show where structured lead generation frameworks will immediately boost conversion rates.
A strong fit if…
Your sales team wastes time chasing unqualified, cold prospects.
You spend heavily on digital ads with very little pipeline return.
Your website attracts visitors but fails to capture contact details.
You lack a structured system to score and prioritise inbound leads.
Your marketing and sales departments lack aligned lead criteria.
Consider another course if…
You need deep leadership development.
Leadership training coursesYou only need stronger presentation delivery.
Delivering Great Presentations courseYou need in-depth project management skills.
Project Management Skills courseYou need customer-facing service skills.
Customer service training coursesYou need specialist technical or software training.
Browse all corporate courses
If your team struggles to attract qualified leads, our frameworks provide the fix.
Business challenges addressed
What problems does it solve?
Low-quality prospects drain sales energy. See how our multi-channel lead generation tools resolve these everyday commercial challenges.
Low-quality prospect traffic
Sales teams waste time pursuing unverified leads that never convert.
Builds automated lead scoringPoor conversion rates
Website visitors leave without filling out landing page contact forms.
Improves funnel optimisationHigh customer acquisition costs
Paid ad budgets are spent on broad keywords that produce no sales.
Strengthens targeted PPC tacticsIgnored marketing emails
Cold outreach messages are opened rarely and trigger high unsubscribe rates.
Develops automated email nurturingWeak regional visibility
Local prospects fail to find your brand during web search queries.
Improves localised SEO strategyDisconnected sales and marketing
Marketing passes unqualified prospects to sales, creating team friction.
Aligns lead qualification workflows
Learning outcomes
What participants will be better able to do
This training transforms your prospect pipeline. Your team will return ready to optimise ad campaigns, capture leads, and score opportunities.
Profile target buyers
Map local personas using demographic data and behavioural insights.
Capture digital leads
Deploy social forms and optimised landing pages for conversions.
Automate email sequences
Build targeted nurturing workflows based on prospect behaviour.
Execute local SEO
Apply localised keyword research to rank on search engines.
Run targeted PPC ads
Manage paid search campaigns using cost-effective bidding rules.
Score incoming leads
Implement qualification criteria to prioritise sales-ready prospects.
Optimise sales funnels
Run A/B split tests on calls-to-action to boost conversion rates.
Build referral networks
Establish partner incentive schemes to acquire warm introductions.
Track campaign ROI
Analyse conversion dashboards to refine tactical ad spend continuously.
Inside the curriculum
What the course covers
Review the complete syllabus. Each module focuses on practical tools, from landing page A/B testing to localised SEO and automated email workflows.
- Module 1
Core Fundamentals
Establish KPIs and benchmarks to measure regional campaign success.
- Module 2
Audience Profiling
Use demographic and psychographic data to map local buyer personas.
- Module 3
Offer Design
Craft value propositions and incentives aligned with market preferences.
- Module 4
Digital Channels
Deploy social media capture forms and optimise website landing pages.
- Module 5
Email Nurturing
Design automated email sequences using list-segmentation tools.
- Module 6
Local SEO Tactics
Conduct keyword research and implement localised search strategies.
- Module 7
Targeted PPC Ads
Configure ad targeting and bidding rules on paid search platforms.
- Module 8
Content Marketing
Produce culturally relevant articles and videos to engage prospects.
- Module 9
Strategic Networks
Build referral incentives and leverage industry community events.
- Module 10
Lead Scoring
Implement scoring criteria and automated workflows to qualify prospects.
- Module 11
Funnel Optimisation
Run A/B split tests on calls-to-action to increase conversion rates.
- Module 12
Analytics & Tracking
Set up conversion tracking dashboards to refine campaign tactics.
How the learning happens
How participants learn
The course combines several learning methods for an engaging, practical and memorable experience. Participants learn by doing, sharing and applying skills to real workplace situations.
Real learning happens when people connect, practise and apply.
Learn · Share · Practise · Grow
Facilitator input
Short, focused inputs introduce the key concepts.
Guided discussion
Share ideas, exchange perspectives and learn from others.
Case studies
Analyse real-life workplace cases and examples.
Group exercises
Practise skills through role-plays and team activities.
Reflection
Journaling and feedback to lock in key takeaways.
Action planning
Create a personal plan to put learning into practice.
Where these skills show up
Where participants can apply these skills
These acquisition skills deliver immediate commercial impact. Discover how our frameworks enhance digital campaigns, sales alignment, and pipeline tracking.
- Work smarter
- Collaborate better
- Solve real problems
- Create lasting impact
During campaign reviews
Marketers adjust keyword bids based on cost-per-lead metrics.
In pipeline meetings
Sales and marketing teams align on lead qualification criteria.
Across digital channels
Teams run A/B tests on landing pages to maximise form submissions.
During content planning
Writers create localised guides to attract target buyer personas.
In outreach campaigns
Marketers deploy automated email triggers based on user clicks.
With referral partners
Teams set up structured incentive models to drive warm leads.
During ad strategy sessions
Specialists refine audience parameters to reduce ad spend waste.
Across sales handovers
Reps receive pre-qualified prospects with full behavioural logs.
Who should join
Who should attend
Driving predictable pipeline is an essential business skill. This curriculum empowers cross-functional teams to attract and convert high-value buyers.
Executives and managers
Frameworks to align marketing budgets with revenue pipelines.
Team leaders
Practical tools to optimise conversion funnels and ad spend.
Employees and project teams
Skills to capture, qualify, and nurture prospects effectively.
Entrepreneurs
Cost-effective strategies to acquire qualified B2B leads.
Educators and trainers
Modern methodologies for teaching multi-channel acquisition.
Recent graduates
Practical digital marketing skills to launch a sales career.
Group size
Agreed with you in your proposal
We keep numbers small enough for everyone to take part in discussion and hands-on practice. Discounts are available for more than 2 participants.
Entry point
Prerequisites and experience level
No prior ad agency background is required. This content is fully accessible to all sales and marketing staff.
Open to commercial roles
Suits sales and marketing staff seeking pipeline growth.
No ad agency experience
We cover digital tactics using practical templates.
Direct campaign focus
You will build a workable lead generation plan in class.
Interactive exercises
Practise landing page audits and lead scoring live in workshops.
Sample agenda
Inside the two days
Check our two-day schedule. We blend acquisition strategy with practical workshops in landing page optimisation and lead scori
- 2 daysOn-site, virtual or at a venue
- 9 a.m. – 5 p.m.Each day
- InteractiveDiscussions, exercises and group activities
- PracticalReal workplace scenarios and cases
- Action-focusedLeave with a personal action plan
Target profiling and lead capture
| Time | Session |
|---|---|
| 09:00 – 09:30 | Welcome and course overviewIntroductions, objectives and expectations |
| 09:30 – 10:45 | The changing workplaceExamining B2B buyer trends and channel metrics |
| 11:00 – 12:30 | Core fundamentalsMapping local buyer personas using market data |
| 12:30 – 13:30 | Lunch break |
| 13:30 – 15:00 | Audience profiling and lead scoringDesigning landing page offers and incentives |
| 15:15 – 16:45 | Funnel optimisationConfiguring social capture forms and landing pages |
| 16:45 – 17:00 | Reflection and Day One wrap-upKey takeaways and Q&A |
Campaign execution and analytics
| Time | Session |
|---|---|
| 09:00 – 10:30 | Email nurturing and targeted ppc adsBuilding automated email nurturing workflows |
| 10:45 – 12:00 | Digital channelsConducting localised keyword research for SEO |
| 12:00 – 13:00 | Lunch break |
| 13:00 – 14:30 | Offer designSetting up PPC ad targeting and bidding rules |
| 14:45 – 16:15 | Local seo tactics and content marketingCreating high-converting content for prospects |
| 16:15 – 16:45 | Action planning and commitmentsPersonal action plans and next steps |
| 16:45 – 17:00 | Course wrap-upKey takeaways and Q&A |
This agenda is illustrative and can be adjusted to suit your team’s objectives, industry and preferred duration.
Delivery options
Format, customisation and facilitator matching
Choose how the course is delivered and tailor it to your needs. We match an experienced facilitator to your team, industry and learning objectives. Want a programme designed entirely around your team? Explore our customized training.
Delivery formats
- On-siteAt your premises
- VirtualLive and interactive online
- Arranged venueWe arrange a suitable venue
Customisation options
- Examples and cases from your industry
- Focus on your team’s priority skills and gaps
- Your tools, systems and terminology
- Activities built around real challenges
- Adjustable duration and modules
We start by understanding your goals, context and challenges.
Customisation never dilutes the core skills. We adapt the examples, tools and emphasis, not the quality or depth of learning.
Our 5-step facilitator matching
1
Understand your audienceWe learn about your team, goals and challenges.2
Match the facilitatorA subject expert whose style suits your team.3
Align to your industryExamples and cases that fit your sector.4
Confirm the outcomesWe agree the focus and what success looks like.5
Finalise logisticsDates, format and venue, arranged with you.
Need a programme built around your team?
Explore customized corporate training in Thailand, designed around your people, goals and workplace.
Learning resources
What participants receive
Practical resources that support learning during and after the course, and help your people put new skills to work.
Course workbook
Content, summaries and activities for every module.
Templates and worksheets
Ready-to-use tools to apply learning at work.
Action plan template
Turn learning into clear next steps.
Job aids and quick guides
Key models, checklists and frameworks for daily use.
Digital resources
Additional reading and materials, where applicable.
Certificate of completion
From Knowles Training Institute, where applicable.
Pricing and investment
Fees and training options
Choose the option that best fits your team. Every option includes expert facilitation, quality materials and a learning experience tailored to you.
- Lunch talk60-minute session
USD 679.97
per session
A focused, high-impact session for lunch-and-learn events.
- Half dayHalf-day course
USD 289.97
per participant
Interactive, practical training for busy teams.
- 1 day9 a.m. to 5 p.m.
USD 439.97
per participant
A comprehensive learning experience with practical application.
- Full course2 days9 a.m. to 5 p.m. each day
USD 589.97
per participant
In-depth training for deeper skill development and lasting impact.
Discounts are available for more than 2 participants.
Agreed with you in your proposal.
All prices are in US dollars (USD).
Participant feedback
What participants say
Real feedback from participants’ post-course forms, shown word for word.
“The course allowed me to identify the area where errors could occur and the various steps to identify and reduce the errors. Case studies were also provided to give a real-life experience instead of theoretical lessons.”
“Yes, the strategic frameworks shared are highly practical and worth learning for career growth.”
“Yes, it serves as an excellent starting point for teams managing cross-cultural integration.”
“Yes, I would recommend it. Gaining a clear framework on communication styles is highly useful for de-escalating tough client situations”
Why Knowles
Why organisations choose us
Practical, tailored training that helps organisations build stronger people, teams and workplaces.
Practical workplace application
Tools and techniques people can use on the job straight away.
Training since 2010
More than 1,500 courses and lunch talks, delivered to over 500 organisations.
Private corporate format
Tailored to your team, industry and business goals.
Adaptable to different teams
Pitched for every level, from new hires to senior leaders.
Clear action plans
Every participant turns learning into practical next steps at work.
Nationwide Thailand delivery
At your office or a suitable venue, in Bangkok and across Thailand.
Common questions
Frequently asked questions
Quick answers to common questions about our Lead Generation course.
01Can the course be customised for our organisation?
Yes. We can use examples and cases from your industry, focus on your team’s priority skills and gaps, include your tools, systems and terminology, build activities around your real challenges, and adjust the duration and modules.
02Is this a public course or private training?
It is private corporate training, delivered only for your organisation, so the content and examples can focus on your team.
03Do participants receive a certificate?
Yes. A certificate of completion from Knowles Training Institute is issued where applicable.
04How many people can join a session?
Group size is agreed with you as part of the proposal. We keep numbers small enough for everyone to take part in discussion and hands-on practice.
05Can the course be delivered virtually?
Yes. You can choose live, interactive virtual training, on-site training at your premises, or training at an arranged venue.
06Do you deliver training outside Bangkok?
Yes. The course is also available in cities across Thailand, including Chiang Mai, Nonthaburi, Hat Yai, Nakhon Ratchasima, Khon Kaen, Pattaya, Phuket City, Udon Thani and Surat Thani.
07What are the available duration options?
The full course runs over 2 days, from 9 a.m. to 5 p.m. It is also available as a 1-day course, a half-day course or a 60-minute lunch talk.
08Are there any prerequisites for this course?
No. There are no technical prerequisites and no specialised tools are needed. Participants should be willing to discuss workplace situations and join practical activities.
09Is the course suitable for all industries?
Yes. The skills apply across functions and industries, and we tailor the examples and cases to your sector.
10Can you provide a short lunch talk version?
Yes. A 60-minute Lead Generation lunch talk is available for USD 679.97 per session.
11How much does the course cost?
Half day USD 289.97, 1 day USD 439.97 and 2 days USD 589.97 per participant. The 60-minute lunch talk is USD 679.97 per session. All prices are in US dollars.
12Are there group discounts available?
Yes. Discounts are available for more than 2 participants. Request a quote for your team.
13How far in advance should we book?
Contact us as early as you can with your preferred dates, and we will confirm availability and the next steps.
14Can you include our company’s tools and terminology?
Yes. We can build in your tools, systems and terminology, along with examples from your workplace, so the content reflects how your organisation works.
15Will participants receive course materials?
Yes. Participants receive a course workbook, practical templates and worksheets, an action plan template, job aids and quick reference guides, plus digital resources where applicable.
16Can you help us with post-training support?
Participants keep their workbook, templates and action plan to use after the course. Tell us what further support you would like, such as a follow-up session, and we can discuss including it in your proposal.
17Do you provide a sample agenda?
Yes. See the illustrative two-day agenda on this page. It can be adjusted to your objectives, industry and preferred duration.
18Can we request a specific training date?
Yes. Share your preferred dates in your enquiry and we will confirm availability with you.
19What happens after we send an enquiry?
We aim to get back to you in less than one working day. We then clarify your needs, recommend the right format and send a proposal for you to review.
20Who can we contact for more information?
Use the enquiry form on this page or email [email protected], and our training consultants will get back to you.
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Training across Thailand
On-site, online or at an arranged venue – nationwide
We deliver training across Bangkok and all major regions in Thailand. Whether you need on-site training at your premises, a virtual program, or an arranged venue, we make it simple to roll out learning for your teams nationwide.
On-site
at your premisesWe come to you, anywhere in Thailand.
Online
virtual trainingInteractive and engaging live sessions.
Arranged venue
nationwideWe can arrange a suitable venue for you.
Multi-site
rolloutConsistent training across multiple locations.
- Northern Region Chiang Mai, Chiang Rai, Lampang and more
- Northeastern Region Khon Kaen, Udon Thani, Nakhon Ratchasima and more
- Central Region Bangkok, Ayutthaya, Pathum Thani and more
- Eastern Region Chon Buri, Rayong, Pattaya and more
- Southern Region Phuket, Surat Thani, Hat Yai and more
How it works
From enquiry to delivery
A simple, supportive process, from your first enquiry to a successful training day.
1. Enquiry
Tell us about your team and training needs.
2. Consultation
We discuss your objectives, audience and preferred approach.
3. Proposal
Receive a tailored proposal with format, duration and fees.
4. Scheduling
Confirm the dates, format and logistics that work for you.
5. Delivery
Your team takes part in an engaging, practical course.
We aim to reply in less than one working day. Start your enquiry
Ready when you are
Build a future-ready workforce for a stronger Thailand
Equip your people with the skills, mindset and practical tools to thrive in a changing world. Partner with Knowles Training Institute to build a more capable, innovative and resilient organisation.
- Tailored for your organisationReal workplace impact
- Flexible delivery across ThailandOn-site, virtual or at a venue
- A more capable workforcePractical, future-ready skills
Talk to us
Get in touch about this course
Have a question or want a tailored proposal for your organisation? Fill in the form and our team will get back to you shortly.
Other ways to reach us
We aim to reply in less than one working day.
Share your ideas in any format. We’ll help shape the rest.
Discuss your needs and explore options with no obligation.
Our training consultants will discuss your needs and recommend the right format for your team.
What happens next
- 1
We reply quicklyIn less than one working day.
- 2
We discuss your goalsYour team, objectives and preferred format.
- 3
You receive a proposalA tailored plan with format, duration and fees.
A more capable tomorrow,
a stronger Thailand
Partner with Knowles Training Institute to build people, strengthen organisations and create a brighter Thailand.